In this post, you will learn about the statistics on the first impression your store makes on your customers and learn how to use this knowledge to maximize sales.

13 MILISECONDS

Such a short time is all it takes for the human brain to "see" an image, that is, interpret it correctly and make a decision about whether or not to give it attention. Visual impressions are crucial here - the other senses do not play such an important role. Experts in the field of neuromarketing justify this with the physiognomy of the eyeballs - among all the sensory organs, they are the easiest and fastest to turn towards the object that needs to be recognized. So how do you win the battle for 13 milliseconds of attention?
When your potential customer walks in the hall of a shopping mall, hundreds of visual marketing stimuli strive for their interest. Store windows, products, and advertising banners presented to them have only a fraction of a second to convince them to enter a given store.
Your professional sales team certainly knows about this and makes sure that the aforementioned stimuli are attractive and their message is tailored to the target group. So what can go wrong? The client may not notice them.
How can we help you avoid this? Using contrast lighting: precisely focused light with appropriate power can create a combination of light and dark fields in your store display to highlight the most important products. Thanks to this, you can be sure that the customer will direct his eyes to the desired place.

90 SECONDS

Once you've caught the customer's attention, it's time to make your move. You’ve got a little more time: exactly 1.5 minutes - during this time the client's brain acquires a certain belief (judgment) about the object, person, or environment. They can then stop, look, or come closer. The key role is then played by the marketing message of your advertisement, exposed prices, or simply a visually attractive combination of products.
Can you also use lighting to create a good first impression of your store? Of course! Light is an essential tool in building customer experience (CX). The mood, well-being, and energy of guests visiting your store depend on it. We wrote about how to eliminate negative experiences and turn them into positive ones in one of our previous blog posts.

90 PERCENT

According to a study commissioned by Management Decision magazine, between 62% and 90% of people base their first impression of a product primarily on color. Therefore, it is worth taking care of its proper exposure and ... accuracy.
While the aforementioned contrast lighting can direct the customer's attention to products with the most attractive range of colors, such an appropriate selection of the CRI factor will not disappoint your guest after leaving the premises with the purchased product.
The most modern LED technology offered by Lumiverso allows you to freely shape the spectrum of light, i.e. the parameter responsible for the color temperature. The real perception of color by the consumer's brain depends on it - the higher the CRI of light (on a scale from 0 to 100), the closer the shade is to that in natural sunlight. Setting CRI at a minimum of 80 guarantees that the customer, after returning from shopping, will not be disappointed with the actual color of the purchased product. For you, this means only one thing: less hassle and fewer costly returns.

13-90-90

All the information collected in this post can be called the 13-90-90 rule. The right technology and the setting of the lighting fixtures will help you effectively acquire customers at every stage: drawing their attention to your store, encouraging them to enter, and maintaining satisfaction with the purchase.
Contact us if you would like to use our knowledge and experience in your business. Call or write.