In this article, we will show you three areas related to clothing store lighting, which can help you gain a competitive advantage and increase your sales results. Use the knowledge of our experts if you intend to open a new place or are looking for inspiration to make your current interior more attractive.
Professional lighting for a clothing store requires not only knowledge of technology, but also experience that allows you to understand the impact of light itself on the emotions and behavior of your customers.
By producing and designing lighting, and working closely with retail store owners, we have noticed that among the many components of good lighting design, three have a key impact on sales, especially spontaneous purchases. What aspects are we talking about?

HOW TO HIGHLIGHT THE ADVANTAGES OF THE PRODUCTS? HIGH CONTRAST

Before starting cooperation, our designers collect key information about the store's assortment, the nature of the brand and its competition. This is done to take into account the customer's greatest distinguishing features in the lighting design and then to emphasize them visually with the help of light. This is possible primarily thanks to the technology we use: LED lamps that create high contrast between the product and the background, concentrating the light thanks to a special lens.
Lighting in a clothing store based on contrasting technology allows you to clearly display the quality of fabrics, the intensity of colors and the originality of cuts, while hiding unattractive places from the eyes of customers, e.g. technical elements or spaces between the furniture.

HOW TO GET THE CUSTOMER'S ATTENTION? NARROW BEAM ANGLE

Before customers appreciate the details of the products, the lighting of the clothing store must draw their attention to its interior and products range. This is where the right design and selection of the right angle of illumination for each lamp come in handy. As a rule, the narrower the viewing angle, the clearer the information for the recipient: we have what you are looking for. However, it must be remembered that not every illuminated object is the same size: sometimes the goal is to illuminate one handbag standing alone on a shelf, sometimes it is about exposing the entire hanger or shelf.
In order to instantly attract the attention of your client to a selected point of the interior, you need a thorough analysis of the interior design, a professional lighting design for a clothing store, and a diverse range of lighting fixtures that will allow you to relate the lighting angle to the size of the objects.

HOW TO STRENGTHEN THE INTERIOR CHARACTER? SETTING LUMINAIRES AFTER A STOCKING UP

Even the best-designed lighting angles and high-contrast technology will not fulfill their role if they are not embedded in real space. In other words, without the precise setting of the lamps, you will not achieve the effect that your brand deserves after stocking up.
Clothing store lighting is a project that does not end on the day LED lamps are delivered for assembly. That's why Lumiverso experts show up on-site just before the store opens, when all the products and interior items are ready to present themselves to your customers. They then match the lighting to the decor, a nod to the efforts of your visual merchandiser. The lighting scene should harmonize with his vision as much as possible. Thanks to the careful orientation of the LED lamps, the lighting of the clothing store impresses and encourages your customers to enter.

STORE LIGHTING HAS A REAL IMPACT ON YOUR SALES

Years of experience and cooperation with clients, hundreds of lighting projects and their implementations, as well as the continuous process of education and tracking technological innovations have allowed us to create a unique work model. We specialize in lighting clothing stores and we want to educate our customers so that they consciously use the advantage of a good lighting design in a shop interior. Below is a video that summarizes the most important elements to remember when lighting your store and how they affect sales and customer experience.

TRUST IN OUR EXPERIENCE

Do you want to create a contrast lighting effect? Are you wondering what else is worth considering in store design? Contact us and arrange a free demo of lighting products dedicated to the clothing industry. We are pleased to present you with examples of our implementations that have effectively helped clothing stores in promotional and sales activities.