In this text, you will find a recipe for increasing your stationary sales rates. It is very simple: you just need to mix two components: a certain type of lighting and a familiar visual merchandising method.
No matter what your current attitude towards e-commerce is, we will start this story with online shopping. The sales path leading through the e-shop is usually designed for months and consumes the time of the entire team of specialists. Among them, a special role is played by the UX designer, the person responsible for user experience. Their task is to evoke curiosity, desire, and emotions that push the internet user to take successive steps (or actually clicks) until their visit ends with a sale.