Contrast technology is a new quality in lighting retail shops. Find out its advantages
MORE THAN TECHNOLOGY
Find out what the difference between the basic lighting technologies is and decide which one will suit the character of your brand.
DIFFERENCE VISIBLE TO THE NAKED EYE
About 55% of the light emitted by the LED escapes freely through the hole in the reflector. The remaining part hits the reflector on the headlamp and is focused. The result? The focused 45% falls on the object, the remainder forming a characteristic halo around it, which is called a double spot.
Exposure using basic lens / Lumiverso exposure
GAIN AN ADVANTAGE WITH LUMIVERSO
While the double spot effect may appeal to the novice, top lighting designers for the retail industry consider it an undesirable phenomenon:
It uncontrollably illuminates the object's surroundings (e.g. unattractive spaces between shelves, technical elements, etc.).
It makes it difficult to clearly display the item in question, also illuminating adjacent products.
It prevents the creation of contrasts between the product and the background, which flattens the light scene, depriving it of dynamism and emotion.
It makes it difficult to position luminaires correctly, especially those facing the centre of the shop, exposing customers to glare.
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