The display window and the store entrance are two key areas of your store when it comes to increasing the level of spontaneous purchases. When fighting for a customer with the help of visual merchandising tools, do not forget about the element often overlooked by your competition: lighting.
Customers willing to make spontaneous purchasing decisions are undoubtedly valuable for companies renting premises in shopping malls. According to experts from the Retail Institute, their expenses can account for up to 25% of the turnover of stores. However, before impulse-prone people grab the product and approach the checkout, they must notice the store and cross its threshold. And this can only be initiated by an attractive shop window. How can you be sure that yours will play its part well?
Responsible brands use visual merchandisigners for this purpose, who select colors, decorations, use promotional slogans and display products in the best possible way. The effects are often delightful, but are they maximally effective? After all, the same VM tools are also used by competitors.
You can beat your competition with lighting that will lure customers' eyes towards your display, causing them to stop there and influencing the decision to enter. Here are three ways to increase the number of spontaneous purchases in your store with the help of LED lamps.