There is no single marketing link that ensures customer interest. Only a completely designed set of details can trigger emotions, that is, the driving force of sales. However, the Polish retail industry still does not appreciate good, precise lighting, and this is an essential image component, especially for premium brands.

LIGHT ON THE BRAND. SHE PLAYS A MAIN ROLE

Marketing focused on customer emotions is the key to sales success. Nobody is discussing this anymore today. In fact, that which unifies products, equates their value to their quality. Only the nature of the brand can justify a higher purchase price.
This was confirmed by the boost in e-commerce during the time of the pandemic. Just as online trade had to fight for attention with the highest-quality content, graphics and photos a year ago, stationary sales must now remind you that real shopping emotions await customers in store interiors.

THERE IS NO PERFORMANCE WITHOUT LIGHTS

You can influence the behavior of customers in many ways, but it is crucial that the visual merchandising tools you choose complement each other and encourage the customer to go through the entire shopping path, taking the leading role.
The appearance of the storefront, shop furniture, product arrangement, decorations, labels… These are all props that brands can use to arouse curiosity, delight and joy. However, many of them still neglect the play of light, which enables all elements to be put together into a coherent brand narrative.

LIGHTING THAT INVITES, SHOWS AND CONVINCES

The right light in the premises can show the way, attract attention, and build a mood. Anyone who recognizes the possibility to play with light in a store, create scenes with it, and build tension with it, gains a significant advantage over the competition. Western brands recognize this - it's time to follow their example.

THE PLAY OF LIGHT IS BASED ON CONTRASTS

At Lumiverso, we offer vivid and highly saturated colors, meticulously select the proportions of light intensity, and use technology that allows you to maintain the contrast between the display and the background. That last point makes us stand out from much of the competition. The light narrative is therefore rhythmic, harmonious and optically organizes the elements of the story told by the brand.
Appropriately set lamps emphasize the details of products, at the same time eliminating the problem of glare, i.e. blinding customers moving around the store, as well as the halo effect (distracting the attention of a double light spot around the product). They are primarily for those brands that want to stand out with the quality of their products and reach the most affluent customers.

A GREAT PREMIERE CANNOT BE SUCCESSFUL WITHOUT A REHEARSAL

The most common mistake that many brands in the retail industry still make is disregarding the lighting service. Installation of lighting fixtures usually takes place at the beginning of renovation or finishing works, i.e. when there is still a lack of furniture and products.
As a result, it is impossible to set the reflectors in such a way as to emphasize the advantages of the products. At Lumiverso, we decided to solve this problem by offering a service, the first of its kind n Poland, of setting the luminaires just before the opening of the store, but after stocking up and removing unnecessary elements, such as cardboard boxes, ladders or platforms.
Dare to stand out and decide to cooperate with Lumiverso. Reach for an element of merchandising that will help you emphasize the quality of products and take care of the premium image of your brand.