A missed part of merchandising. He who uses it, gains an advantage

There is no single marketing link that ensures customer interest. Only a completely designed set of details can trigger emotions, that is, the driving force of sales. However, the Polish retail industry still does not appreciate good, precise lighting, and this is an essential image component, especially for premium brands.



Lumiverso lighting designs: Time Trend / Gagliardi / House / source: Lumiverso
Light on the brand. She plays a main role
Marketing focused on customer emotions is the key to sales success. Nobody is discussing this anymore today. In fact, that which unifies products, equates their value to their quality. Only the nature of the brand can justify a higher purchase price. This was confirmed by the boost in e-commerce during the time of the pandemic. Just as online trade had to fight for attention with the highest-quality content, graphics and photos a year ago, stationary sales must now remind you that real shopping emotions await customers in store interiors.
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There is no performance without lights
You can influence the behavior of customers in many ways, but it is crucial that the visual merchandising tools you choose complement each other and encourage the customer to go through the entire shopping path, taking the leading role.
The appearance of the storefront, shop furniture, product arrangement, decorations, labels… These are all props that brands can use to arouse curiosity, delight and joy. However, many of them still neglect the play of light, which enables all elements to be put together into a coherent brand narrative.



Dior boutique / Calvin Klein boutique / Lacoste boutique / source: shutterstock.com
Lighting that invites, shows and convinces
Odpowiednie światło w lokalu może przyciągać, wskazywać drogę, przykuwać uwagę, budować nastrój. Ten, kto rozumie, że światłem w sklepie można się bawić, tworzyć nim sceny, budować napięcie, ten zyskuje znaczącą przewagę nad konkurencją. Wiedzą to już zachodnie marki – czas brać z nich przykład.

Realizacja Lumiverso: Sinsay / źródło: Lumiverso
The play of light is based on contrasts
At Lumiverso, we offer vivid and highly saturated colors, meticulously select the proportions of light intensity, and use technology that allows you to maintain the contrast between the display and the background. That last point makes us stand out from much of the competition. The light narrative is therefore rhythmic, harmonious and optically organizes the elements of the story told by the brand.
Appropriately set lamps emphasize the details of products, at the same time eliminating the problem of glare, i.e. blinding customers moving around the store, as well as the halo effect (distracting the attention of a double light spot around the product). They are primarily for those brands that want to stand out with the quality of their products and reach the most affluent customers.


Lumiverso technical stuff properly setting luminaires after stocking up